Abu Garcia

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Abu Garcia was founded in Svangsta, Sweden, near the Morrum River in 1921. Originally a watch factory, the company turned its focus to the development of precision fishing reels in the late 1930s under the direction of the founder’s son, Gote Borgstrom.

There was no time during normal working hours to develop the new casting reel. I and our R&D Director spent many evenings, nights and weekends discussing the design of the reel, which in due time saw the light of day and was named Ambassadeur. - Gote Borgstrom

Its first reel was the Abu Record® in 1941 followed by the world famous Ambassadeur® reel in 1952 and the Cardinal® spinning reel in 1965. Today, Abu Garcia is the world's most advanced fishing reel factory, as its fine Swedish engineering and craftsmanship continue to develop and produce rugged, dependable rods, reels, and lures for all types of fishing.

Abu Garcia reels through history



	Home \| Products \| About Us \| News & Events \| Tips & Techniques \| Pro Corner \| Contact Us The information presented on this page is primarily intended for residents of the United States of America. The availability of some models, actions and/or styles will vary by market, as well as warranty coverage and service procedures. Please contact your local retailer or distributor for more information. Abu Garcia® is a registered trademark of Pure Fishing, Inc.© 2010 Pure Fishing, Inc.